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ANZSCO 225111Medium AI exposure
Advertising Specialist
AI now generates ad copy and optimises spend in many agencies. Creative strategy, brand positioning and client relationships tend to stay human-led.
Median pay
A$1,957 a week
Education
Bachelor
AU employment
8,500
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate. Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
The data.
Key employment and risk indicators for Advertising Specialist in Australia.
Advertising Specialist
ANZSCO 225111 · Other
Medium AI exposure (41/100)
AU employment
8,500
Salary band
A$68,000 to A$95,000
Typical level
Bachelor degree or higher (ABS skill level 1)
AI now generates ad copy and optimises spend in many agencies. Creative strategy, brand positioning and client relationships tend to stay human-led.
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