Could you become a Copywriter?
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Demand steady
What this job is
A copywriter creates written content for marketing, advertising, and digital campaigns across multiple platforms and media types. They develop persuasive, brand-aligned messaging for websites, social media, email campaigns, print advertisements, and promotional materials in Australian and international markets. The role requires balancing creative expression with commercial objectives, audience psychology, and brand guidelines.
Pay
A$1,722 a week
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.
Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
What this role asks for
- Adaptability and Flexibilitycore
- Attention to Detailcore
- Customer Needs Assessmentcore
- Digital Literacycore
- Feedback Collection and Actioningcore
- Process Documentationcore
- Research and Analysiscore
- Stakeholder Communicationcore
- Team Collaborationcore
- Time Management and Prioritisationcore
- Verbal Communicationcore
- Workload Self-Managementcore
- Written Communicationcore
- Active Listening
- Continuous Learning and Upskilling
- Correspondence Drafting
- Cultural Awareness and Sensitivity
- Email Management
- Google Workspace (Docs, Sheets, Drive)
- Microsoft Office Suite Proficiency
- Negotiation