Could you become a Digital Marketing Analyst?
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What this job is
A Digital Marketing Analyst measures, interprets, and optimises the performance of digital marketing campaigns across websites, social media, email, and paid advertising platforms in Australian organisations. They use data analytics tools and customer behaviour insights to identify trends, justify marketing spend, and recommend strategic improvements to boost conversion rates and return on investment.
Pay
A$1,957 a week
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.
Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
What this role asks for
- Attention to Detailcore
- Data Entry and Verificationcore
- Digital Literacycore
- Google Workspace (Docs, Sheets, Drive)core
- HubSpot CRMcore
- Microsoft Excel Data Managementcore
- Net Promoter Score (NPS) Analysiscore
- Power BI Reporting and Dashboardscore
- Problem Solvingcore
- Report Writingcore
- Reporting and Analyticscore
- Research and Analysiscore
- Stakeholder Communicationcore
- Written Communicationcore
- Advertising techniques
- Churn Risk Identification
- Continuous Learning and Upskilling
- Customer Needs Assessment
- Feedback Collection and Actioning
- Process Documentation
- Process Improvement Identification
- SLA and KPI Adherence
- Team Collaboration
- Time Management and Prioritisation