Could you become a Market Research Analyst?
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What this job is
Market Research Analysts study what people buy, why they buy it, and what they think about products, services, and brands. They design surveys, run focus groups, analyse sales data, and write reports that summarise findings for clients or internal teams. The work sits at the intersection of statistics, psychology, and business strategy. Analysts may work for dedicated market research firms, inside large corporations, or within government agencies. The output is usually a recommendation or a set of findings that helps a decision-maker choose a direction.
Pay
A$1,957 a week
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.
Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
What this role asks for
- Attention to Detailcore
- Customer Needs Assessmentcore
- Data Entry and Accuracycore
- Feedback Collection and Actioningcore
- Microsoft Excel Data Managementcore
- Microsoft Office Suite Proficiencycore
- Power BI Reporting and Dashboardscore
- Problem Solvingcore
- Process Improvement Identificationcore
- Report Writingcore
- Reporting and Analyticscore
- Research and Analysiscore
- Stakeholder Communicationcore
- Written Communicationcore
- Active Listening
- Confidentiality and Privacy Compliance
- Continuous Learning and Upskilling
- Google Workspace (Docs, Sheets, Drive)
- Quality Assurance and Checking
- Team Collaboration
- Time Management and Prioritisation
- Verbal Communication