Content Creator (Marketing)

A Content Creator (Marketing) develops, produces, and distributes digital and multimedia content to support marketing campaigns and brand engagement across Australian and international audiences. They work across platforms such as social media, websites, and video channels, creating original written, visual, and audio material tailored to target demographics and campaign objectives. The role requires both creative conceiving and technical production skills to maximise reach, engagement, and conversion outcomes.

Develop content calendars and editorial strategies aligned with marketing campaign objectives and brand guidelines. Write copy for social media posts, blog articles, email campaigns, and website pages optimised for audience engagement and SEO. Produce video content including scripting, filming, editing, and colour grading using software such as Adobe Premiere Pro or DaVinci Resolve. Create visual assets including infographics, banners, and carousel posts using design software such as Adobe Creative Suite or Canva. Photograph products, events, or locations for use in marketing materials and social media channels. Manage social media accounts by scheduling posts, monitoring engagement metrics, and responding to audience comments across platforms. Analyse content performance using analytics tools such as Google Analytics, Meta Business Suite, or platform-native dashboards to inform strategy adjustments. Conduct keyword research and optimise content for search engine visibility using tools such as SEMrush or Ahrefs.

The standard entry pathway requires a bachelor degree or higher (ABS Skill Level 1). Specific qualification requirements vary by employer and state. Some employers may accept equivalent experience. Check yourcareer.gov.au for available courses and dewr.gov.au/skills-reform/free-tafe for subsidised training options.

The pay ceiling is real. You're also chained to social media metrics that can tank overnight through no fault of your own. Algorithm changes kill your reach. Plus, the work is never truly done: brands expect content 24/7, weekends included. Burnout from constant creation pressure is common.

In reality, most jobs cluster in inner-city areas where agencies and tech companies base themselves.

Published for ANZSCO unit group 2251, the wider group this job sits in, not for this job on its own.

This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.

Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.

• Adaptability and Flexibilitycore
• Attention to Detailcore
• Customer Needs Assessmentcore
• Digital Literacycore
• Goal Setting and Planningcore
• Google Workspace (Docs, Sheets, Drive)core
• Process Documentationcore
• Reporting and Analyticscore
• Research and Analysiscore
• Stakeholder Communicationcore
• Team Collaborationcore
• Time Management and Prioritisationcore
• Written Communicationcore
• Continuous Learning and Upskilling
• Cultural Awareness and Sensitivity
• Email Management
• Feedback Collection and Actioning
• HubSpot CRM
• Microsoft Teams Collaboration
• Slack Workplace Messaging
• Verbal Communication
• Workload Self-Management

• ABS OSCA 2024, occupation definition and task statements
• ABS Survey of Employee Earnings and Hours, May 2025, customised report.
• ABS, 2021 Census of Population and Housing based on usual place of residence (Custom Report). OSCA Experimental Estimates.

Role data is drawn from official Australian Government sources, and each figure names where it comes from. Where a role is not in the ABS classification, the page shows no government figures for it. Data may not reflect every local variation.

Where our numbers come from.

Last updated: 30 October 2026