Could you become an Advertising Specialist?
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Demand steady
What this job is
An Advertising Specialist develops and manages campaigns that connect a brand with its target audience. The work covers writing briefs, selecting media channels, coordinating creative teams, and measuring whether a campaign achieved its goals. Some specialists focus on digital channels such as search and social media. Others concentrate on traditional formats like print, outdoor, or broadcast. Many do a mix of both. The role requires a clear understanding of consumer behaviour, media buying, and brand positioning.
Pay
A$1,957 a week
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.
Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
What this role asks for
- Attention to Detailcore
- Customer Needs Assessmentcore
- Digital Literacycore
- Goal Setting and Planningcore
- Negotiationcore
- Objection Handlingcore
- Problem Solvingcore
- Reporting and Analyticscore
- Research and Analysiscore
- Stakeholder Communicationcore
- Time Management and Prioritisationcore
- Upselling and Cross-Sellingcore
- Verbal Communicationcore
- Written Communicationcore
- Adaptability and Flexibility
- Continuous Learning and Upskilling
- CRM System Management
- Cultural Awareness and Sensitivity
- Microsoft Office Suite Proficiency
- Multichannel Customer Support
- Power BI Reporting and Dashboards
- Process Improvement Identification
- Team Collaboration