Marketing Assistant
A marketing assistant supports marketing teams in Australian organisations by executing campaign tasks, managing marketing materials, and maintaining customer engagement activities. They work under direction from marketing managers or coordinators to implement promotional strategies, track campaign performance, and maintain marketing databases and content systems.
What this job is
A marketing assistant supports marketing teams in Australian organisations by executing campaign tasks, managing marketing materials, and maintaining customer engagement activities. They work under direction from marketing managers or coordinators to implement promotional strategies, track campaign performance, and maintain marketing databases and content systems.
Are employers advertising this role?
Falling, down 25.2% over 5 years
Counted across a group of similar roles. These are three-month rolling averages of online job advertisements, not filled positions.
Source: Jobs and Skills Australia, Internet Vacancy Index.
Day-to-day
Prepare and proofread marketing materials including email campaigns, social media posts, brochures, and website copy for brand consistency and compliance. Upload and schedule content across social media platforms (Facebook, Instagram, LinkedIn, TikTok) using scheduling tools and analytics software. Manage marketing asset libraries and organise digital files including images, videos, and templates in cloud storage systems. Extract and analyse campaign performance data from marketing software (HubSpot, Mailchimp, Google Analytics, Meta Business Suite) and compile metrics reports. Assist with database entry and maintenance of customer contact information in CRM systems ensuring data accuracy and compliance with Australian Privacy Principles. Support event planning and coordination including booking venues, arranging catering, designing promotional materials, and managing attendee registrations. Monitor competitor websites and promotional activities and document findings for marketing strategy review. Respond to customer enquiries via email, phone, or messaging platforms and direct complex complaints to senior marketing or customer service staff.
Who does this now
About 3,900 people worked in this occupation across Australia at the 2021 Census.
What this role asks for
Certificate II or III (ABS skill level 4)
Can employers fill these jobs
Employers hiring for this occupation were generally able to find suitable applicants in 2025. This measures how hard employers found it to fill jobs. It is not a count of jobs, and it does not say whether the occupation is growing.
Source: Jobs and Skills Australia, Training Occupation Pathways dataset, March 2026, version 1.0
Jobs and Skills Australia defines an occupation-ready qualification as:
Completing this qualification will provide the skills and knowledge to undertake this occupation. Further training and experience may be required to meet specific industry requirements including licensing and registration.
Jobs and Skills Australia, Training Occupation Pathways dataset, March 2026, version 1.0
Requirements
The standard entry pathway requires a Certificate II or III (ABS skill level 4). Specific qualification requirements vary by employer and state. Some employers may accept equivalent experience. Check yourcareer.gov.au for available courses and dewr.gov.au/skills-reform/free-tafe for subsidised training options.
The honest hard part
You'll spend a lot of time on repetitive admin tasks like uploading posts, entering data, and formatting documents. Pay growth is often limited unless you move up to coordinator or manager roles, which means you're basically doing entry-level work indefinitely if you don't want to supervise others. You also need to learn multiple software platforms (HubSpot, Analytics, Meta Suite) just to be competent.
Where the jobs are
You'll find them across financial services, retail, tech, and healthcare sectors. Remote work is becoming common for parts of the role, but many employers want you on-site for events, team meetings, and material prep at least 2 to 3 days a week.
Pay
Published for ANZSCO unit group 5999, the wider group this job sits in, not for this job on its own.
This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.
Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.
Skills
- Attention to Detailcore
- Data Entry and Accuracycore
- Digital Literacycore
- Email Managementcore
- Microsoft Office Suite Proficiencycore
- Multitaskingcore
- Reporting and Analyticscore
- Research and Analysiscore
- Stakeholder Communicationcore
- Team Collaborationcore
- Time Management and Prioritisationcore
- Verbal Communicationcore
- Written Communicationcore
- Act reliably
- Adaptability and Flexibility
- Check official documents
- Continuous Learning and Upskilling
- Correspondence Drafting
- CRM System Operation
- Feedback Collection and Actioning
- Google Workspace (Docs, Sheets, Drive)
- Microsoft Excel Data Management
- Process Documentation
- Record Management
Which of these do you have?
Tick the ones you haveCommon questions
Sources
- ABS OSCA 2024, occupation definition and task statements
- ABS Survey of Employee Earnings and Hours, May 2025, customised report.
- ABS, 2021 Census of Population and Housing based on usual place of residence (Custom Report). OSCA Experimental Estimates.
Role data is drawn from official Australian Government sources, and each figure names where it comes from. Where a role is not in the ABS classification, the page shows no government figures for it. Data may not reflect every local variation.
Last updated: 30 October 2026
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