Sales and Marketing Manager

A Sales and Marketing Manager leads sales teams and marketing functions within an Australian organisation, setting revenue targets, developing go-to-market strategies, and overseeing both digital and traditional marketing campaigns. They analyse market data, manage budgets, track KPIs such as conversion rates and customer acquisition cost, and ensure the sales pipeline meets organisational goals. The role bridges commercial strategy with operational execution, reporting to senior management on market performance and competitive positioning.

Develop sales strategies and revenue forecasts based on market analysis, competitor research, and internal sales data. Set and monitor sales targets for teams, tracking pipeline metrics, conversion rates, and monthly/quarterly performance against KPIs. Design and execute marketing campaigns across digital channels (social media, email, SEO, paid advertising) and traditional media. Manage marketing budget allocation, review campaign ROI, and adjust spend based on performance analytics and attribution data. Recruit, train, and manage sales team members, including setting commission structures and providing performance feedback. Prepare sales forecasts and marketing performance reports for executive leadership, using CRM data (e.g. Salesforce) and analytics platforms. Conduct market research and customer segmentation analysis to identify new business opportunities and market gaps. Coordinate pricing strategy and product positioning in line with market demand and competitive landscape.

The standard entry pathway requires a bachelor degree or higher (ABS Skill Level 1). Specific qualification requirements vary by employer and state. Some employers may accept equivalent experience. Check yourcareer.gov.au for available courses and dewr.gov.au/skills-reform/free-tafe for subsidised training options.

Your success is measured entirely by numbers others set for you. Miss revenue targets and your job security disappears fast, regardless of market conditions. You'll work nights and weekends chasing quarterly deadlines, dealing with constant pressure to do more with less budget. Career changers often underestimate the emotional toll of firing underperformers and managing your own team's stress.

Practically speaking, mid-sized and larger companies in CBD areas dominate; remote-first positions exist but are less common than in pure marketing roles. Regional Australia has fewer opportunities unless you're willing to work for retailers or agricultural businesses.

Published for ANZSCO unit group 1311, the wider group this job sits in, not for this job on its own.

This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.

Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.

• Conduct online competitive analysiscore
• CRM System Managementcore
• Customer Needs Assessmentcore
• Customer Success Planningcore
• Feedback Collection and Actioningcore
• Goal Setting and Planningcore
• Negotiationcore
• Objection Handlingcore
• Process Improvement Identificationcore
• Reporting and Analyticscore
• Stakeholder Communicationcore
• Team Collaborationcore
• Upselling and Cross-Sellingcore
• Verbal Communicationcore
• Written Communicationcore
• Adaptability and Flexibility
• Churn Risk Identification
• HubSpot CRM
• Microsoft Excel Data Management
• Multichannel Customer Support
• Net Promoter Score (NPS) Analysis
• Power BI Reporting and Dashboards
• Problem Solving
• Research and Analysis
• Risk Identification
• SLA and KPI Adherence

• ABS OSCA 2024, occupation definition and task statements
• ABS Survey of Employee Earnings and Hours, May 2025, customised report.
• ABS, 2021 Census of Population and Housing based on usual place of residence (Custom Report). OSCA Experimental Estimates.

Role data is drawn from official Australian Government sources, and each figure names where it comes from. Where a role is not in the ABS classification, the page shows no government figures for it. Data may not reflect every local variation.

Where our numbers come from.

What Sales and Marketing Manager workers move into, from ten years of tax records.

Last updated: 30 October 2026