Tourist Information Officer

A Tourist Information Officer provides visitor information and assistance in tourism destinations, visitor centres, and hospitality venues across Australia. They answer enquiries about local attractions, accommodation, transport, and activities, and process bookings using tourism management systems. They represent the destination, promote local tourism businesses, and maintain current knowledge of regional attractions, events, and services.

Answer visitor enquiries face-to-face, by telephone, email, and online chat regarding local attractions, accommodation options, dining venues, and recreational activities. Operate tourism booking systems and point-of-sale software to process accommodation and activity reservations for visitors. Maintain and distribute printed tourism brochures, maps, guides, and promotional materials in visitor centres or accommodation foyers. Prepare customised itineraries and travel recommendations based on visitor interests, budgets, and accessibility requirements. Liaise with local tourism operators, hospitality providers, and event organisers to obtain current information on availability, pricing, and special promotions. Update digital tourism databases and websites with current information on attractions, events, opening hours, and contact details. Process payments and issue receipts for bookings, accommodation deposits, and tour packages using EFTPOS and cash handling systems. Provide multilingual assistance to international visitors using translation tools or language skills.

The standard entry pathway requires a Certificate II or III (ABS skill level 4). Specific qualification requirements vary by employer and state. Some employers may accept equivalent experience. Check yourcareer.gov.au for available courses and dewr.gov.au/skills-reform/free-tafe for subsidised training options.

Tourism jobs are heavily seasonal, with quiet periods meaning reduced hours or temporary layoffs. Pay tops out quickly with limited progression paths, and you're often on your feet answering repetitive questions during peak times. The industry was hit hard by the pandemic and remains vulnerable to economic downturns.

Most roles are in visitor centres, hotels, and resorts in city and coastal areas. Remote work is uncommon in this role.

Published for ANZSCO unit group 4516, the wider group this job sits in, not for this job on its own.

This is the median for full-time employees who are not managers and are paid at the adult rate, before tax and salary sacrifice. It is a guide to what the work pays, not a wage rate.

Source: ABS Survey of Employee Earnings and Hours, May 2025, customised report.

• Active Listeningcore
• Complaint Handlingcore
• Cultural Awareness and Sensitivitycore
• Customer Needs Assessmentcore
• Digital Literacycore
• Empathy and Emotional Intelligencecore
• Knowledge Base Utilisationcore
• Multitaskingcore
• Problem Solvingcore
• Service Navigation and Referralcore
• Telephone Etiquettecore
• Verbal Communicationcore
• Written Communicationcore
• Adaptability and Flexibility
• Data Entry and Accuracy
• Email Management
• Inbound Call Handling
• Inclusive Practice
• Interpreter and Accessibility Coordination
• Microsoft Office Suite Proficiency
• Research and Analysis
• Time Management and Prioritisation

• ABS OSCA 2024, occupation definition and task statements
• ABS Survey of Employee Earnings and Hours, May 2025, customised report.
• ABS, 2021 Census of Population and Housing based on usual place of residence (Custom Report). OSCA Experimental Estimates.

Role data is drawn from official Australian Government sources, and each figure names where it comes from. Where a role is not in the ABS classification, the page shows no government figures for it. Data may not reflect every local variation.

Where our numbers come from.

What Tourist Information Officer workers move into, from ten years of tax records.

Last updated: 30 October 2026